“For those who don’t know, SXSW (South by Southwest) is a music, film, tech (& now comedy) festival. I’ve never been but I’ve always heard great things about this cultural event.” -Dozie Onyeabor reporter at DStyle Magazine
You’ve probably heard of SXSW and you probably grew tired of the 6th street snapchats, but this multi-dimensional event is a place of opportunity. Hosted in the live-music capital of Texas, the Austin festival continues to hold up year after year as one of the most influential events for music across the nation.
“I attended the festival with DJ/producer Tune Day, who is also a very close family friend. We attended the Apple Music house Friday evening where we saw Lana Del Rey perform. After her performance, I went backstage with one of Tune’s industry friends at the YouTube event to see the Migos perform. Needless to say, Friday was a great start to the weekend.”
The festival goes on for a whopping 10 days, bringing in a total of $325.3 million for the city of Austin in 2016. The festival featured over 500 music artists, screened over 300 pieces of work in television and film, and held conferences and networking events, opening a gateway of exploration into the new-wave of entertainment, culture, and technology.
“Saturday, I accompanied Tune to pick up his SXSW credentials. After we picked up our passes, Tune and I attended a Q&A session starring Grammy nominated Mike Posner. It was such an enlightening and odd session at the same time. After that, we hit up the world’s famous Gus’s Fried Chicken and it held up to the hype I must say! After Gus’s we attend Fader magazine’s FADER fort where we saw a plethora of artists including 2 Chainz and Ma$e.”
Attending the festival is great way to spend your spring break, no doubt. Becoming a part of the festival and getting a chance to be seen by thousands, can change your career.
“The main reason I accompanied Tune was the fact that he was DJing his first SXSW. Sxsw had their first afrobeats and Caribbean event. For an event to have its first show ever in SXSW and have such an enormous turnout, it was a beautiful thing to see. And Tune of course set the mood right with his produced afrobeat mixes.”
The after parties, the open bars, music, friendship, unity, it’s a wonderful getaway to truly experience a magical part of Texas. The city keeps on growing and the tourists can’t stay out. If you missed the festival, you can always come down and still get a taste of what it’s like.
“With lack of sleep and hydration, you can only imagine Sunday was a rough day.” -Dozie Onyeabor
Jasmine Palacios is a performer/writer born in Dallas, TX. She studied at the Austin School of film, Institution Theater and Coldtowne Conservatory. With upcoming projects in Los Angeles, New York and Dallas, she's based herself in Austin, TX, pursuing all that is entertainment. Some of her biggest influences include Jim Carrey, Black Sabbath, and Paul Thomas Anderson!